an·til·o·gy
noun
an-TIL-uh-jee
01
A contradiction between two ideas or terms.
02
Where two things that should not fit together are made to coexist, on purpose.
Origin
From Greek antilogia: anti, against + logos, word.
"Every memorable brand holds two things that should not fit together, and our mission is letting them exist side by side."
From the founder
I've always been drawn to things that don't quite go together, like the intellectual and the instinctive, or the feminine and the severe. I don't try to resolve that tension. I build around it.
After a decade in the industry, I've seen both sides of it. Agencies that deliver fast and generic work, without creating a new space in the market for the brand. And large companies that give a brand the time it needs, but never the personal attention of a small team working for you. I started Antilogy in 2024 to combine the time of the large ones with the closeness of a small studio.
Everything we make is drawn by hand and led by one creative direction, from the first sketch to the last email.
We only work with beauty, fashion, wellness and lifestyle brands whose products we would be the first to buy and believe in. We take on ten projects a year, so every identity is made to measure and none is repeated.
Our
method
01 /
Around 100
Human-made Sketches
to arrive at a single symbol.
02 /
Trademark-ready
Custom Lettering
that belongs to one brand only.
03 /
Recognisable
Sensory Brand Universes
that are felt before they are read.
What we don't do
01 /
02 /
03 /
04 /
The
Team
LAURA LUNA
Mastery that dares. Never careless.
Laura is the creative mind behind Antilogy, turning ideas into brands with a clear point of view. She shapes how a brand looks, feels and expresses its character, bringing the concept to life through creative direction and design.
With a background in brand building and print design, Laura has spent a decade working as a marketing designer for brands such as Bally and Monopoly. She brings the thinking and collaborative approach of an in-house team to a more personal, founder-led experience.
02 /
Hana Lopez
Social Media Manager – Hana helps brands translate their identity into a consistent digital presence. With a background in foreign trade and international management, she has worked with clients such as Zara and Bimba y Lola. She also holds a master’s degree in digital marketing for fashion.
03 /
Cristina Ortega
Project Manager & Developer – With over ten years of experience in development, Cristina bridges design and technology, managing projects from planning to delivery. She coordinates developers and designers to ensure every detail is aligned, deadlines are met and the final result meets the client's expectations and objectives.
What clients say
“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.”
Ashlee Difuntorum
Mona Linda, Founder
“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.”
Sarah Chrisp
Sarah Teresa, Founder
“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.”
Denise Ciotti
Bally, Manager